How Email Goes From Outbound to Inbound

Most of the Social Suzi tips you'll find here deal with the concept of "Inbound Marketing". That is to say, I'm advocating that instead of spending your time, money, and resources begging or buying people to come look at your content, you'll draw people to you. The common thread through all of these techniques is simple: Giving.

In one of my very favorite business books, The Go Giver, we hear a parable of a business man who learns that the more he gives, without expecting anything in return, the more business and general happiness he attracts to his life in return. I can't recommend this read enough, and would love for you to adopt some of the lessons from it into your life and your business strategy.  
One of the first places you can start to apply this idea is in your email marketing. Here are 3 ways you can start to shift from Outbound to Inbound thinking:



Start with the shift in mindset to see what you can offer people (I bet its a lot!), and be amazed by what you start to get in return.