Would you describe your business as "innovative"? Are you "pleased to" introduce your newest team member or is your latest product "cost effect"? Well these are are good things...except they aren't.
A few years ago, marketing strategist David Meerman Scott compiled a list of the most over-used words and phrases from press releases. Words and phrases that are SO over-used that they've become essentially meaningless "gobbledygook". So what are you supposed to say? Try real language! The kind your tribe speaks! On your social media platforms, talk to your followers as if they were *gasp* actual humans who are interested in what you have to offer, rather than some faceless press-release-reading media outlet. Explain your latest and greatest, how it will help those who are interested in you, and where they can find it. Ask for feedback. LISTEN. And stop with the gobbledygook!
Check out the list of Gobbledygook below, then share your favorites that you come across all the time in the comments!
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